Everyday I come across a multitude of comments, conversations, and opinions on social media platforms, about brands.

Some comments are positive, some negative, most are subjective, a few are objective, sometimes opinionated, motivated and cacophonic. Should I take them seriously?

Yes, I do follow many conversations, but I do not take them all at face value. I simply retain the new information and perspectives in them, but discard the opinions.

My perspectives and dispositions, as a consumer, are a function of my own experiences and those of people whom I know and trust, definitely not those of acquaintances, strangers and others who belong to my friends' networks and more.

Experiences of people whom I have never met, or not likely to meet ever, are of little or no consequence to me, unless they resonate with my own experiences.

If the airline that I frequent is always on time, whenever I travel, what is the need for me to change my opinion basis another person's bad experience?

See the full article at http://pratapsingh.typepad.com/pratap_singh/2009/10/brand-conversations-how-much-do-what-others-say-matter-to-you.html

Pratap Singh,
Member of ADVBOUCLE's Marketing Consultants Network