Don't be afraid to give stuff away.
If you are good, you will make 10 times the value of what you gave away. People respond to quality and they will come back for more.

The price we ask for a product or service is far less important than you might think. Its about the value offered, not the price tag.
If you choose to compete in the big leagues you have to leave the concepts of competitive price comparisons behind you. People pay for quality and perceived value. Do not be too hasty to reduce your prices to compete, instead focus on what extra value you are bringing to the table.

To build a relationship with a client is to generate business.
People do business with people they like. Its that simple. Taking time to cultivate a relationship with a client, will buy you a blind eye when you need it and extra praise when you deserve it. In the end it will buy you business.

Make promises and keep them. So obvious, it's become a secret.
Clients want to do business with people they can depend on. Make sure they can depend on you.

Invest your time in eliciting and responding to your customer's feedback, even if it's negative.
Having an open dialog with your clients, gives you the information you need to succeed, allows them to feel heard and valued and in the end produces more business through word of mouth.

See the full article at http://macinnesinnovations.com/page8/file /0ff15dbad682be3342dae6ca02c67309-3.html#unique-entry-id-3

Allyn Bailey
member of ADVBOUCLE's Marketing Consultants Network