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Often during consultations prospects say, "I want to break into this particular geographic market", or "I want my competitor's share of the XYZ market." Those are great goals to have - eventually. However, these statements tend to come from companies who haven't really registered consistent profit over the past year.
Just like global warming has changed some ecosystems, competition and economic challenges are screaming that we need to adapt, too. When a species in the wild is threatened it either adapts or dies off. You need to plan for market adaptation and business evolution. If there isn't enough "food" (business) for you because of competition or location, look for another source.
Take a Tip From Darwin - Even today, species are adapting to the climate changes we humans have set in motion: jellyfish are taking over coastal areas, native species are being choked out by invasive ones and others are on the verge of extinction.
Are small businesses any different? Look at your ecosystem. Has it changed? What are your competitors doing to adapt and evolve? Are you still waiting out the economy? If you are, you could be going by way of the Dodo.
See the full article http://paulapollock.com/money-tree-marketing-blog/archives/626
 Paula Pollok
Member of ADVBOUCLE & PARTNERS's Marketing Consultants Network
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